Performance Nutrition Strategies to Maximize Potential.

BUSINESSES | TEAMS | ATHLETES

Concierge Sports Nutrition + Performance Team Management

Goal: Season high game availability. Fueling, recovery, and daily wellness to support all aspects of performance. Above-average league longevity.

Integrative performance nutrition and strategic coaching systems to achieve your short and longterm goals while focusing on availability, performance and longevity in your league and sport.
Dialed in management of performance team through leading, building out, auditing, and or joining to save time and improve results.
Experienced industry veteran with a network to surround you with the best people and tools to win (chef, strength coach, chiropractor, physician...).
Know you have someone in your corner. Agency level support with 1:1 level privacy.

Advising Sports Teams + Performance Centers

Goal: A system you love that repeatedly produces results with athletes, team members and clients who serve and feel served.

Leading edge nutrition and business resources to promote wellness, performance, recovery and growth.
Add to your existing team system or programs my seasonal performance nutrition coaching for improved or upgraded outcomes during high value time such as combine/draft prep, pro league season transitions and other custom individual player and personnel needs.
Team and staff onsite or virtual continuing education - topics ranging from Cycling Elite Level Performance Nutrition, Injury Risk Reduction and Safe Custom High End Supplementation to Leadership, Resilience, Confidence and more.

LET'S CONNECT

Champion People™

I help high performers in sport organize and optimize their routines so they can perform at an elite level repeatedly over time.

I believe that for an athlete, performance-based business, competitive team or sports family to perform well over time, build confidence and recover optimally to achieve their goals, they must first have routines to be well on a daily basis.

“I wish I would have known this sooner. It’s a phrase I uttered to myself when I became an exercise physiologist and nutritionist and looked back on my long student athlete career. My Pro-Athlete clients say it too when we first meet. How we fuel our bodies is as big a part of athletic potential and performance as the skill training and competition done each week. It’s not about perfect; it’s about being as consistent as possible, and having fun with it.” — Jill Lane

Who I Serve

Performance Business, Gym, Personal Trainer, Coach

Strategic integrative sports nutrition consulting to maximize potential, using three key pillars: availability, performance and longevity, for businesses, competitive teams and committed athletes — student to pro

Competitive Team, Sports team, Pro Athletes

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Meet Your Coach

Jill Lane, Founder of Fueling Champions®, has spent over 20 years consulting, coaching and teaching functional nutrition and exercise physiology. Her passion for helping pro athletes, sports families and high achievers attain max strength, quick recovery, heightened energy, sharp focus and optimal body fat for peak performance has become the cornerstone of her business.

Some of her current and past clients include coaches and players from the NFL, NBA and MLB as well as aspiring MMA and Olympic athletes. As a former High School All-American, Olympic Development Team Member, Collegiate and Semi-Pro athlete herself, Jill has a clear understanding of what competitive athletes require to achieve and sustain their personal best.

Let's Connect

"Jill's presentation was exactly what my fellow team coaches and I wanted our female athletes to hear. She took the time to ask what our concerns were with our athletes and create a presentation that was meaningful and informative. Our athletes took a lot from the time with Jill. I'd recommend her for any school or team looking to help their athletes get clear on the impact of performance nutrition."

— Lindsay Ledford, Girls Athletic Coordinator, JJ Pearce High School
“I’ve been working with Jill since the end of my rookie year and it’s truly been amazing! Jill’s attention to detail, education, and ability to adjust my diet/plan to fit my needs has changed my career in regards to my body and health. Jill’s method and plans are fit specially to your needs and what will make you the best human and athlete. I recommend Jill to those who are serious about this work and want to make consistent life changes”

— Solomon Thomas, #94 New York Jets
"Jill has provided top-notch virtual and onsite education for my team and I, and our athlete clients. She is a team player and has become a valuable partner in our journey to helping our clients achieve their goals.”

— Brad Arnett, Owner, NX Level Sports Performance Fitness (Wisconsin)
“From our first meeting Jill has helped me see the big picture so I can achieve longevity in my career. Not just through nutrition and fueling, but also mindset. She knows how to work well with pro team personnel. I trust her. I'd recommend her to any pro looking to get in and stay in their league.”

— Georges Niang, #20 Cleveland Cavaliers
"Her presentation is fantastic and should be viewed by every High School athlete and parent as well as any middle school parents whose child is in athletics. Should do something like this every school year with required attendance for athletes and parents. Great presentation."

NXLevel Athletics parent — Waukesha, Wisconsin
“When I became a professional athlete, I thought that intense workouts and cardiovascular endurance were all I needed to maintain a high-performance level. With Jill Lane, I quickly discovered I had to work on the nutritional and supplemental needs specific to my body. Jill has helped me become a well-rounded player and establish methods of recovery that lengthened my career in the NFL.”

— DeMarcus Ware #94 Superbowl Champion and Pro Football Hall of Fame Inductee
“By working with Jill I was able to improve my stamina, which was key for me, especially in the summer workouts. My goal was to add muscle weight; I put on 10 lean pounds which helped me move around the court effectively. Mrs. Lane helped me understand my body and how important nutrition and proper fuel is before a practice, game or in everyday movements (something not all athletes fully understand).”

— Ekpe Udoh, NBA veteran with LA Clippers and Milwaukee Bucks, current NBA Coach
"Jill is our go-to performance nutrition partner. She’s helped us with to multiple NFL combine and draft prep groups and spoken with our current MLB and NFL athletes and every time they walk away with solid knowledge that massively benefits the training they are doing with us on the gym floor. Our relationship with Jill is a valuable asset to our to performance business. She is professional, relatable and inspires action with solid coaching, even with the most elite level athletes. If you want to 10x performance results with your athlete clients, Jill should be your first call."

— Mason Hays, Director of Performance APEC - Ft Worth, TX
"Jill is the best! Without fail, Jill has been an amazing asset in regard to delivering best practices in nutrition and supplementation. I cannot recommend Jill enough. If you have a chance to work with her jump at it, it will be the best decision you make."

— Coach Tim Caron, author Strength Deficit + Co-Founder Allegiate Gym
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