Performance nutrition to maximize potential.
BUSINESSES | TEAMS | ATHLETES
Optimize your potential
I help high performers in sport organize and optimize their routines so they can perform at an elite level repeatedly over time.
I believe that for an athlete, performance-based business, competitive team or sports family to perform well over time, build confidence and recover optimally to achieve their goals, they must first have routines to be well on a daily basis.
“I wish I would have known this sooner. It’s a phrase I uttered to myself when I became an exercise physiologist and nutritionist and looked back on my long student athlete career. My Pro-Athlete clients say it too when we first meet. How we fuel our bodies is as big a part of athletic potential and performance as the skill training and competition done each week. It’s not about perfect; it’s about being as consistent as possible, and having fun with it.” — Jill Lane
Who I serve
Strategic integrative sports nutrition consulting to maximize potential, using three key pillars: availability, performance and longevity, for businesses, competitive teams and committed athletes — student to pro
Meet your coach
Jill Lane, Founder of Fueling Champions®, has spent over 20 years consulting, coaching and teaching functional nutrition and exercise physiology. Her passion for helping pro athletes, sports families and high achievers attain max strength, quick recovery, heightened energy, sharp focus and optimal body fat for peak performance has become the cornerstone of her business.
Some of her current and past clients include coaches and players from the NFL, NBA and MLB as well as aspiring MMA and Olympic athletes. As a former High School All-American, Olympic Development Team Member, Collegiate and Semi-Pro athlete herself, Jill has a clear understanding of what competitive athletes require to achieve and sustain their personal best.