Performance nutrition to maximize potential.

BUSINESSES | TEAMS | ATHLETES  

Optimize your potential

I help high performers in sport organize and optimize their routines so they can perform at an elite level repeatedly over time.

I believe that for an athlete, performance-based business, competitive team or sports family to perform well over time, build confidence and recover optimally to achieve their goals, they must first have routines to be well on a daily basis.

“I wish I would have known this sooner. It’s a phrase I uttered to myself when I became an exercise physiologist and nutritionist and looked back on my long student athlete career. My Pro-Athlete clients say it too when we first meet. How we fuel our bodies is as big a part of athletic potential and performance as the skill training and competition done each week. It’s not about perfect; it’s about being as consistent as possible, and having fun with it.” — Jill Lane

Who I serve

Performance Business, Gym, Personal Trainer, Coach
Pro Athlete

Strategic integrative sports nutrition consulting to maximize potential, using three key pillars: availability, performance and longevity, for businesses, competitive teams and committed athletes — student to pro

Competitive Team, Sports team, Pro Athletes
Student Athletes, School Sports
performance nutrition starter kit

Meet your coach

Jill Lane, Founder of Fueling Champions®, has spent over 20 years consulting, coaching and teaching functional nutrition and exercise physiology. Her passion for helping pro athletes, sports families and high achievers attain max strength, quick recovery, heightened energy, sharp focus and optimal body fat for peak performance has become the cornerstone of her business.

Some of her current and past clients include coaches and players from the NFL, NBA and MLB as well as aspiring MMA and Olympic athletes. As a former High School All-American, Olympic Development Team Member, Collegiate and Semi-Pro athlete herself, Jill has a clear understanding of what competitive athletes require to achieve and sustain their personal best.

  • "Jill's presentation was exactly what my fellow team coaches and I wanted our female athletes to hear. She took the time to ask what our concerns were with our athletes and create a presentation that was meaningful and informative. Our athletes took a lot from the time with Jill. I'd recommend her for any school or team looking to help their athletes get clear on the impact of performance nutrition."

    — Lindsay Ledford, Girls Athletic Coordinator, JJ Pearce High School

  • “I’ve been working with Jill since the end of my rookie year and it’s truly been amazing! Jill’s attention to detail, education, and ability to adjust my diet/plan to fit my needs has changed my career in regards to my body and health. Jill’s method and plans are fit specially to your needs and what will make you the best human and athlete. I recommend Jill to those who are serious about this work and want to make consistent life changes”

    — Solomon Thomas, #94 New York Jets

  • "Jill has provided top-notch virtual and onsite education for my team and I, and our athlete clients. She is a team player and has become a valuable partner in our journey to helping our clients achieve their goals.”

    — Brad Arnett, Owner, NX Level Sports Performance Fitness (Wisconsin)

  • "I was looking for someone who I could trust to help my athletic teenager gain weight/muscle mass safely and effectively in order to improve his athletic perforamce. I love that Jill is a mom. She understads what it is like to feed a family despite a busy schedule."

    — The Medling Family, High School Basketball Athlete, Nashua, NH

  • “From our first meeting Jill has helped me see the big picture so I can achieve longevity in my career. Not just through nutrition and fueling, but also mindset. She knows how to work well with pro team personnel. I trust her. I'd recommend her to any pro looking to get in and stay in their league.”

    — Georges Niang, #20 Cleveland Cavaliers

Helping student athletes champion their health and performance.